This article investigates the role of company's core competences in increasing product value for customers. The conceptual model included the steps of managing a company's core competences confirms that developing core competences makes company's products more valuable for its customers and thus...

This article analyses the relationship between the main antecedents of and imports/GNP ratio as a subtle reflector of macro-level consumer ethnocentrism (CE). We constructed a model that reflects the macro level ethnocentrism in a domestic country. This ratio expresses the economy openness of a...

The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...

Given changes in the global environment, businesses and countries are changing the way they compete. These changes are characterised by the ability of multi-national corporations to locate their investment â production plants, R&D facilities, service centres, etc., â in any location in the...

In this paper, we describe how we conducted in-depth empirical research about the value-background and coping strategies of ecologically-oriented enterprises in Hungary. It is a common belief that companies that have an ecological orientation are at a disadvantage on competitive markets because...

This paper presents an analysis of the current situation of the Chinese organic food industry and a discussion of options for the future in terms of market structure, reorganisation and marketing strategy. A brief comparison with the organic food industry in the UK is also provided in order to...

Given changes in the global environment, businesses and countries are changing the way they compete. These changes are characterised by the ability of multi-national corporations to locate their investment – production plants, R&D facilities, service centres, etc., – in any...

Tailor-made fertiliser (TMF) is a new practice in Thailand that aims to achieve a more efficient use of a fertiliser on cultivated soil. This study attempts to determine farmers' attitudes toward a marketing mix of TMF and to investigate factors influencing the farmers' intention to use TMF in...