This document was authored by the key note presenter of the "Opportunities for the Majority in the Caribbean", IDB Seminar, Jamaica, 2007. The presentation revolves around the concept of "the base of the pyramid" to build a business strategy to target low income sectors.

This document was authored by the key note presenter of the "Opportunities for the Majority in the Caribbean", IDB Seminar, Jamaica, 2007. The presentation revolves around the concept of "the base of the pyramid" to build a business strategy to target low income sectors.