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This book serves as a guide to strategic management accounting. It introduces new and useful concepts on how to collect, analyse, and evaluate options to enable managers to steer corporate directions and write strategic plans for the long-term success of the corporation. Starting with basic...
Persistent link: https://www.econbiz.de/10012396635
"Acknowledgments" -- "Contents" -- "About the Author" -- "1: Introduction" -- "1.1 Introduction" -- "1.2 Boundaries of SMA" -- "1.2.1 Competitors Focus" -- "1.2.2 Strategic Cost Management (SCM)" -- "1.2.3 Marketing Focus" -- "1.2.4 Strategic Value Focus" -- "1.3 Objectives of This Book" --...
Persistent link: https://www.econbiz.de/10014003731