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Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
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Capturing value from innovation : diverging views of R&D and marketing managers
Fischer, Timo; Henkel, Joachim - In: IEEE transactions on engineering management : EM 59 (2012) 4, pp. 572-584
Persistent link: https://www.econbiz.de/10009661260
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Task conflict, integrative potential, and conflict management strategies in joint ventures
Parry, Mark E.; Song, Michael; Spekman, Robert E. - In: IEEE transactions on engineering management : EM 55 (2008) 2, pp. 201-218
Persistent link: https://www.econbiz.de/10003743486
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Stochastic entry of competitors and marketing decisions
Huang, Yeu-shiang; Ho, Jyh-wen - In: IEEE transactions on engineering management : EM 59 (2012) 1, pp. 129-137
Persistent link: https://www.econbiz.de/10009503725
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Do links matter? : an investigation of the impact of consumer feedback, recommendation networks, and price bundling on sales
Hu, Nan; Tian, Gaoliang; Liu, Ling; Liang, Bin; Gao, Yunjun - In: IEEE transactions on engineering management : EM 59 (2012) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10009549688
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Language as a resource in project management : a case study and a conceptual framework
Gil, Nuno A. - In: IEEE transactions on engineering management : EM 57 (2010) 3, pp. 450-462
Persistent link: https://www.econbiz.de/10009235369
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Success strategies and web elements in online marketplaces : a moderated-mediation analysis of seller types on eBay
Walia, Nitin; Zahedi, Fatemeh Mariam - In: IEEE transactions on engineering management : EM 60 (2013) 4, pp. 763-776
Persistent link: https://www.econbiz.de/10010208940