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Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Chan, Jason C. F.; Jiang, Zhenhui; Tan, Bernard C. Y. - In: IEEE transactions on engineering management : EM 57 (2010) 3, pp. 365-379
Persistent link: https://www.econbiz.de/10009235375
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Exploration, exploitation, and growth through new product development : the moderating effects of firm age and environmental adversity
Choi, Young Rok; Phan, Phillip Hin Choi - In: IEEE transactions on engineering management : EM 61 (2014) 3, pp. 428-437
Persistent link: https://www.econbiz.de/10010401626
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The learning zone in new product development
Cui, Anna Shaojie; Chan, Kwong; Calantone, Roger J. - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
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Networking capability, network structure, and new product development performance
Mu, Jifeng - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 599-609
Persistent link: https://www.econbiz.de/10010461255
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The objective-conflict-resolution approach : a novel approach for developing radical and frugal innovation
Weyrauch, Timo; Herstatt, Cornelius; Tietze, Frank - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 699-712
Persistent link: https://www.econbiz.de/10012600863
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New product development during the last ten years : the ongoing debate and future avenues
Marzi, Giacomo; Ciampi, Francesco; Dalli, Daniele; … - In: IEEE transactions on engineering management : EM 68 (2021) 1, pp. 330-344
Persistent link: https://www.econbiz.de/10013190441
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Uncertainty and activity selection in new product development : an experimental study
Lasso, Sarah; Cash, Philip; Daalhuizen, Jaap; Kreye, Melanie - In: IEEE transactions on engineering management : EM 69 (2022) 4, pp. 1405-1416
Persistent link: https://www.econbiz.de/10013356953
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Competition between manufacturer's online customization channel and conventional retailer
Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
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Coordinating a supply chain with a manufacturer-owned online channel : a dual channel model under price competition
Ryan, Jennifer K.; Sun, Daewon; Zhao, Xuying - In: IEEE transactions on engineering management : EM 60 (2013) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10009753875