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Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
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Will there be disruptive innovation? : identifying profitable niche segments and product designs for small- and medium-sized companies and startups
Choi, Hyunhong; Ahn, Joongha; Woo, JongRoul - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2057-2072
Persistent link: https://www.econbiz.de/10013431078
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Capturing value from innovation : diverging views of R&D and marketing managers
Fischer, Timo; Henkel, Joachim - In: IEEE transactions on engineering management : EM 59 (2012) 4, pp. 572-584
Persistent link: https://www.econbiz.de/10009661260
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Managing highly innovative projects : the influence of design characteristics on project valuation
Erzurumlu, S. Sinan; Davies, Jane; Joglekar, Nitin - In: IEEE transactions on engineering management : EM 61 (2014) 2, pp. 349-361
Persistent link: https://www.econbiz.de/10010360810
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The impact of alliances on knowledge growth within firms
Giura, Simona Ileana; Kumar, Shyam - In: IEEE transactions on engineering management : EM 68 (2021) 4, pp. 1155-1167
Persistent link: https://www.econbiz.de/10012631189
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Constraint-based thinking : a structured approach for developing frugal innovations
Agarwal, Nivedita; Oehler, Julia; Brem, Alexander - In: IEEE transactions on engineering management : EM 68 (2021) 3, pp. 739-751
Persistent link: https://www.econbiz.de/10012600878
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Modeling social product development process, technology, and governance
Abhari, Kaveh; Davidson, Elizabeth J.; Xiao, Bo - In: IEEE transactions on engineering management : EM 69 (2022) 2, pp. 409-422
Persistent link: https://www.econbiz.de/10013199077
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Artificial intelligence in innovation : how to spot emerging trends and technologies
Mühlroth, Christian; Grottke, Michael - In: IEEE transactions on engineering management : EM 69 (2022) 2, pp. 493-510
Persistent link: https://www.econbiz.de/10013199095