'Liability of origin' and resource constraints make it extremely challenging for firms from emerging economies to participate in advanced markets. This paper describes how firms from the Indian software and pharmaceutical industries overcame such challenges by leveraging renowned public...

Scholars have conceptualized the competitive landscape confronting modem organizations as business ecosystems. An ecosystem is well suited to describe the complex interdependencies that exist among specialist organizations operating in a dynamic environment. Is a business ecosystem similar to a...

Customer knowledge can be a critical source of competitive advantage in retail business. In this theoretical paper, three sources of customer knowledge are identified in the retail environment, namely customer transactions, customer interactions and customer communities of practice. Lessons for...

This study focuses on firms from emerging economies competing in global markets. Such internationalization initiatives are intensely risky because of certain characteristics specific to emerging nations such as resource scarcity. Drawing inferences from our case based research on two firms from...