//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"IMF Working Papers"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Yang, Zhiyong"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Εxplaining the endurance of pr...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
5
Markenimage
5
Brand management
4
Cultural identity
4
Ethnic group
4
Ethnische Gruppe
4
Kulturelle Identität
4
Markenführung
4
Website
4
China
3
Globalisierung
3
Globalization
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Online-Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Website cultural congruity
3
Chinese (People)
2
Chinesen
2
Consumer culture positioning
2
Internet
2
Kraftfahrzeug
2
Luxury goods
2
Luxusgüter
2
Meta-Analyse
2
Meta-analysis
2
Motor vehicle
2
National culture
2
Nationalkultur
2
Public relations
2
Social relations
2
Soziale Beziehungen
2
Uncertainty avoidance
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Anthropomorphism
1
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Bartikowski, Boris
Yang, Zhiyong
Laroche, Michel
27
Ko, Eunju
22
Laxton, Douglas
20
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Filieri, Raffaele
11
Rabanal, Pau
11
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Cevik, Serhan
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Stavrev, Emil
10
Chebat, Jean-Charles
9
Freedman, Charles
9
Kukar-Kinney, Monika
9
Kumhof, Michael
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Arslanagic-Kalajdzic, Maja
8
Beatty, Sharon E.
8
Berg, Andrew
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Celasun, Oya
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kamenik, Ondra
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Paul, Justin
7
Roy, Rajat
7
more ...
less ...
Published in...
All
IMF Working Papers
Journal of business research : JBR
Journal of business ethics : JBE
3
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
Euromed Management Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Marketing : ZFP ; journal of research and management
1
Pforzheimer Forschungsberichte
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Thunderbird international business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile
;
Chebat, Jean-Charles
;
Yang, Zhiyong
; …
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
Saved in:
2
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
3
Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong
;
Kim, Chankon
;
Laroche, Michel
;
Lee, Hanjoon
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
Saved in:
4
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
5
Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong
;
Wang, Jingguo
;
Mourali, Mehdi
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
Saved in:
6
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
7
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
8
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
9
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
10
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->