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A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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Would you like to add a gratuity? : when explicit requests hamper tipping
Dyussembayeva, Shynar; Viglia, Giampaolo; Nieto-Garcia, … - In: Journal of business research : JBR 139 (2022), pp. 908-917
Persistent link: https://www.econbiz.de/10013194295
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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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Aww effect : engaging consumers in "non-cute" prosocial initiatives with cuteness
Shin, Joongwon; Mattila, Anna S. - In: Journal of business research : JBR 126 (2021), pp. 209-220
Persistent link: https://www.econbiz.de/10012494247
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Negative online reviews and consumers' service consumption
Golmohammadi, Alireza; Mattila, Anna S.; Gauri, Dinesh Kumar - In: Journal of business research : JBR 116 (2020), pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
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Love is in the menu : leveraging healthy restaurant brands with handwritten typeface
Liu, Qing; Choi, Sungwoo; Mattila, Anna S. - In: Journal of business research : JBR 98 (2019), pp. 289-298
Persistent link: https://www.econbiz.de/10012007243