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A proposed model of online consumer behavior : assessing the role of gender
Richard, Marie-Odile; Chebat, Jean-Charles; Yang, Zhiyong; … - In: Journal of business research : JBR 63 (2010) 9/10, pp. 926-934
Persistent link: https://www.econbiz.de/10008652213
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Professionalized consumption and identity transformations in the field of eSports
Seo, Yuri - In: Journal of business research : JBR 69 (2016) 1, pp. 264-272
Persistent link: https://www.econbiz.de/10011417723
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289
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Effect of peer influence on unauthorized music downloading and sharing : the moderating role of self-construal
Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10010495369
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Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon; Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of business research : JBR 141 (2022), pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957