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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong; Freling, Traci; Sun, Sijie; … - In: Journal of business research : JBR 150 (2022), pp. 102-120
Persistent link: https://www.econbiz.de/10013365603