Meyer, Klaus; Estrin, Saul - In: Journal of international business studies : JIBS ; an … 32 (2001) 3, pp. 575-584
This paper focuses on the brown-field entry mode, as a special case of acquisition, in which the resources transferred by the investor dominate over those provided by the acquired firm. We see this mode as having particular relevance or entry strategies in emerging markets. The choice of entry...
