Cantù, Chiara; Giorgia, Sepe; Tzannis, Alessandra - In: IMP Journal 12 (2018) 3, pp. 519-543
cycle depends on relationships, mainly based on connected actors and resources shared and combined. Even if a key role is … marketing competencies, human resources, relational capabilities. Thus, the shift from one stage to the next in the start … activities, financial resources and revenues, as stated by previous life cycle models. In a different perspective, as depicted in …