Firms commonly undertake philanthropic campaigns as a means of attracting and retaining customers. Such campaigns often take the form of charity-linked promotions, whereby a firm donates a specific amount to a charitable cause when a customer takes up the promotion through a related purchase. We...

Each year the Manufacturing and Service Operations Management (MSOM) Society of INFORMS conducts a student paper competition. In Volume 2, Issue 2 of M&SOM, we published the extended abstracts of the 1999 winners in the hopes that this could become an annual event. Our hopes have become a...