Recent trends in marketing have demonstrated an increased focus on in-store expenditures with the hope of “grabbing consumers” at the point of purchase: but does it make sense‘ To help answer this question, the authors examine the interplay between in-store and out-of-store factors on...

Carbon footprint labels have been shown to lead consumers to choose food products with lower CO2 emissions, but an unresolved issue is what proportion of food products must be labeled for labeling to be effective. We asked 1,081 American consumers to shop in an experimental online grocery store...

Food products claim to be healthy in many ways, but prior research has either investigated these claims at the macro level (using broad descriptions such as “healthy” or “tasty”) or at the micro level (using single claims like “low fat”). Our meso-level framework examines 1) whether...

Understanding consumer response to product supersizing and downsizing is an important issue for policy makers, consumer researchers and marketers. In three laboratory experiments the authors found that changes in size appear smaller when products change in all three dimensions (height, width,...

Health claims on food packaging can focus on the presence of good (vs. the absence of bad) and the preservation of nature (vs. nutritional improvements). We study the frequency of use of four resulting types of claims (“clean,” “whole,” “diet,” and “enriched”) in three categories...

Food consumption and its physiological, psychological, and social antecedents and outcomes have received considerable attention in research across many disciplines, including consumer research. Although researchers use various methods to examine food decision-making, many insights generated stem...

Although food marketing is often accused of increasing population obesity, the relationship between individual responsiveness to marketing and obesity has yet to be established: Are people with obesity more responsive to food marketing and, if so, is it a stable trait or can it be reversed by...

Because packaging reaches consumers at the critical moments of purchase and consumption, it has become an important marketing tool for food manufacturers and retailers. In this paper, I first review how the marketing, health and nutrition claims made on packaging create “health halos” and...

Food products claim to be healthy in many ways, but prior research has either investigated these claims at the macro level (using broad descriptions such as “healthy” or “tasty”) or at the micro level (using single claims like “low fat”). Our meso-level framework examines 1) whether...

One of the main justifications for increasing equality of distribution of material possessions or income in a social group is that it would lead people at the bottom of the distribution to save more and consume less. However, this prediction and its causal mechanisms have never been studied...