Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three-quarters of published human participant studies in our field involved some form of deception and almost all of these deceptive studies employed experimental...

Worldwide diffusion of the Internet is focusing debate around values and attitudes that are likely to vary across cultures, particularly around online freedom of expression, privacy, trust, and security. These are prominent topics of discussion amongst leading Internet stakeholders, such as...

Consumers frequently exchange private data about themselves for goods or for money. For example, they provide personal data in online interactions with technology companies, in return for information or other goods. We provide a normative criterion to assess whether companies adequately...