Little is known about how consumers form CSR perceptions of the organizations they buy from. We propose that one way is through a CSR halo effect, whereby consumer awareness of some of a firm's CSR initiatives influences their judgments and preferences with regard to CSR in other areas about...

While consumers are often identified as a driver of the “business case” for corporate social responsibility, little is known about the precise impact CSR has on consumers. It has been widely speculated that socially responsible behavior will be subject to a halo effect whereby consumer...