Customer scoring models are the core of scalable direct marketing. Uplift models provide an estimate of the incremental benefit from a treatment that is used for operational decision-making. Training and monitoring of uplift models require experimental data. However, the collection of data under...

For treatment effects - one of the core issues in modern econometric analysis - prediction and estimation are flip-sides of the same coin. As it turns out, machine learning methods are the tool for generalized prediction models. Combined with econometric theory allows us to estimate not only the...