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Our paper provides an empirical study of whether satisficing is related to social desirability bias using real-world eye-tracking. The method enables detecting latency of eye gazes in web, face-to-face and paper and pencil self-administered (SAQ) modes. Through these we infer respondents'...
Persistent link: https://www.econbiz.de/10009714491
The presence of an interviewer is hypothesised to motivate respondents to generate an accurate answer and reduce task difficulty, but also to reduce the privacy of the reporting situation.The prevalence of indicators of satisficing (e.g., non-differentiation, acquiescence, middle categories,...
Persistent link: https://www.econbiz.de/10010348233