Regarding their Goal orientation people can be divided into those that strife to enhance their skills (learning goal orientation / LGO) and those that aim to demonstrate their advanced skills (performance-approach goal orientation / PApGO) or hide their inferior skills (performance-avoidance...

This working paper provides a summary of the present state of research concerning the course of digital transformations occurring in many firms globally. More specifically this paper presents performs a case study in the German firm OSRAM Opto-Semiconductors shedding lights on the specific...

The consequences of terrorist attacks, financial crises, geopolitical interventions in North Africa and the Arab world, and the resulting instability of states and refugee flows to Europe, make the population vulnerable and create fear. Additionally, climate change, environmental degradation,...

This scientific working paper explains the influence of four selected cognitive biases regarding the investment behaviour of German private shareholders. In detail, it contains a theoretical treatment, as well as an empirical impact study of these four biases. Starting with the definition of...

The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

The present work deals with applications of smart health and telemedicine in diabetes mellitus. It is investigated whether, and for what reasons people suffering from type 2 diabetes are willing to measure their blood sugar levels on a regular basis with a technical device and to transmit these...