Broad ranges of studies have discussed the difference in performance between men and women in relation to their economics education. The German perspective with its particular tertiary education system and decade long history of gender equality movements, however, remain under researched. By...

The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on...

Globally, unhealthy diets have a significant impact on people's risk of disease and mortality, so the German Ministry of Nutrition and Agriculture also focuses on healthier and balanced diets in its reduction and innovation strategy. By means of the NutriScore, the nudging principle is used to...

Obwohl Konsumenten ihrem Wunsch nach Luxusmode heute vermehrt mit Secondhand-Gütern gerecht werden, sei es aus einem Bedürfnis nach Nachhaltigkeit heraus oder aus anderen Gründen, sind bislang wenige Luxusmodemarken mit eigenen Secondhand-Plattformen in diesem Markt aktiv. Der vorliegende...

The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this...

The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

Regarding their Goal orientation people can be divided into those that strife to enhance their skills (learning goal orientation / LGO) and those that aim to demonstrate their advanced skills (performance-approach goal orientation / PApGO) or hide their inferior skills (performance-avoidance...