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We examine manufacturers' decisions of whether and how to offer their products for sale over the internet …. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet … their products over the internet and to control the pricing of their products over the internet. We examine three categories …
Persistent link: https://www.econbiz.de/10014036470
Despite the interest in measuring price sensitivity of online consumers, most academic work on Internet commerce is … rise of Internet sales. The estimates suggest that prices online are much more variable than the CPI, which understates …
Persistent link: https://www.econbiz.de/10013230767