The Internet has the potential to significantly reduce search costs by allowing consumers to engage in low-cost price … comparisons online. This paper provides empirical evidence on the impact that the rise of Internet comparison shopping sites has … group using the Internet reduces average insurance prices for the group by as much as 5 percent. Further evidence indicates …

Despite the interest in measuring price sensitivity of online consumers, most academic work on Internet commerce is … rise of Internet sales. The estimates suggest that prices online are much more variable than the CPI, which understates …