This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

A donation may have ambiguous costs or ambiguous benefits. Behavior in a laboratory experiment suggests that …

This paper presents results from a modified dictator experiment aimed at distinguishing and quantifying the two … towards the experimenters, (ii) the Crumpler and Grossman (2008) design, T2, in which the recipient is a charity, and the … third one, T3, with a charity recipient and no crowding out, which elicits both types of altruism. We use T1 to assess to …

We present evidence from a natural field experiment designed to shed light on the efficacy of fundraising schemes in … opera attendees a letter describing a charitable fundraising project organized by the opera house. Recipients were randomly …

place on a website set up to promote a fundraising drive by a large cancer research charity. Site visitors who choose to …Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field … experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes …

What determines human beings' decisions to donate money to a charity? Using a nationally representative survey of the …