Reputation systems aim to induce honest behavior in online trade by providing information about past conduct of users …. Online reputation, however, is not directly connected to a person, but only to the virtual identity of that person. Users can … therefore shed a negative reputation by creating a new account. We study the effects of such identity changes on the efficiency …

We examine whether a company's corporate reputation gained from their CSR activities and a company leader's reputation … experimental evidence that good corporate reputation causally buffers individuals' negative fairness judgment following the firm …'s decision to profiteer from an increase in the demand. Bad corporate reputation does not make the decision to profiteer as any …