place on a website set up to promote a fundraising drive by a large cancer research charity. Site visitors who choose to …Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field … experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes …

place on a website set up to promote a fundraising drive by a large cancer research charity. Site visitors who choose to …Word-of-mouth, referral, or viral marketing is a highly sought-after way of advertising. We undertake a field … experiment that compares incentive mechanisms for encouraging social media shares to support a given cause. Our experiment takes …

empirically, about the properties of charity auctions. The small theoretical literature suggests that the all-pay auction should … price or all-pay raises the most money. Our experiment suggests that both the all-pay and second price formats are dominated … difference between existing theory and the field. To conclude, we show that a model of charity auctions augmented by an …

about why individuals spend time and money to the charity. Assuming that volunteering is a consumption good, we analyze the …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

attention to commercial tasks and attracting workers less inclined to fixate on social tasks. In an online experiment with …

to the victims of the tsunami on future donations to charity, however, our findings suggest an inverse relationship with …