Martelo, Silvia; Barroso, Carmen; Cepeda, Gabriel - In: Journal of Business Research 66 (2013) 10, pp. 2042-2050
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market...