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, managerial ties and innovation simultaneously and interactively, from an Asian perspective. Our findings reveal that customer … orientation and interfunctional coordination have a positive impact on innovation. Moreover, managerial ties play a moderation … role in the market orientation–innovation linkage. Business ties enhance the relation between customer orientation and …
Persistent link: https://www.econbiz.de/10010703076
Managers often see new organizational design as the solution to many problems. This paper explores the relationship between organization structure (design), functioning of organizations, and effectiveness. A study of 320 companies showed that the structural variable, decentralization, marginally...
Persistent link: https://www.econbiz.de/10005047353
Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital...
Persistent link: https://www.econbiz.de/10011010942
The impact of market orientation on business performance has been extensively studied in a wide range of business environments including those in which the multi-national corporation (MNC) subsidiaries operate. What remains unclear is, however, whether the relationship between market orientation...
Persistent link: https://www.econbiz.de/10011209108
This study explores organizational and competitive factors affecting exploration/exploitation activities in SMEs by examining the role of entrepreneurial orientation (EO), market orientation (MO) and perceived competitive intensity. We test the relationships among these variables using data...
Persistent link: https://www.econbiz.de/10010729973
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market...
Persistent link: https://www.econbiz.de/10010869639
This paper presents a study designed to examine outcomes of different workplace structures. Specifically, using a sample of 156 sales organizations, we review how sales force structure, eLearning, and technological tools can influence coordination and the level of customer orientation within an...
Persistent link: https://www.econbiz.de/10010869732
Technological opportunism is a sense-and-respond capability of firms with respect to new technologies. This research examines the effect of technological opportunism on firm performance from the dynamic capabilities' perspective, and how such an effect depends on relevant firm and/or market...
Persistent link: https://www.econbiz.de/10010869756
A number of studies in the marketing literature have examined the construct of market orientation (MO). These studies generally show a positive link between MO and organizational performance. This paper examines MO specifically in the context of small and medium sized enterprises (SMEs). An...
Persistent link: https://www.econbiz.de/10010869805
An organization's long-term effectiveness and efficiency reflect its learning goal or performance goal orientation. Goal orientation concepts originate in psychology of achievement motivation theory. Goal orientations drive the development and deployment of organizational capabilities, such as...
Persistent link: https://www.econbiz.de/10010869809