Strong market orientation is essential to firm success. In the diverse and dynamic digital environment, a strong market orientation philosophy is even more important to the digital entrepreneur. We explore the advantages and challenges that the networked world offers the market-oriented digital...

Recent studies has pointed out the emergence of a new model of network, called value creation networks (VCNs), to respond effectively to changes in the business environment and customer demands. VCN model posits networks, communities of individuals, and refusal of a centralized mindset as the...