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The moderating role of managerial ties in market orientation and innovation: An Asian perspective
Wang, Cheng Lu; Chung, Henry F.L. - In: Journal of Business Research 66 (2013) 12, pp. 2431-2437
, managerial ties and innovation simultaneously and interactively, from an Asian perspective. Our findings reveal that customer … orientation and interfunctional coordination have a positive impact on innovation. Moreover, managerial ties play a moderation … role in the market orientation–innovation linkage. Business ties enhance the relation between customer orientation and …
Persistent link: https://www.econbiz.de/10010703076
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Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness
Qu, Riliang; Zhang, Zelin - In: Journal of Business Research 68 (2015) 5, pp. 919-924
The impact of market orientation on business performance has been extensively studied in a wide range of business environments including those in which the multi-national corporation (MNC) subsidiaries operate. What remains unclear is, however, whether the relationship between market orientation...
Persistent link: https://www.econbiz.de/10011209108
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Organizational and competitive influences of exploration and exploitation activities in small firms
Abebe, Michael A.; Angriawan, Arifin - In: Journal of Business Research 67 (2014) 3, pp. 339-345
This study explores organizational and competitive factors affecting exploration/exploitation activities in SMEs by examining the role of entrepreneurial orientation (EO), market orientation (MO) and perceived competitive intensity. We test the relationships among these variables using data...
Persistent link: https://www.econbiz.de/10010729973
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The use of organizational capabilities to increase customer value
Martelo, Silvia; Barroso, Carmen; Cepeda, Gabriel - In: Journal of Business Research 66 (2013) 10, pp. 2042-2050
The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market...
Persistent link: https://www.econbiz.de/10010869639
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The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination
Rapp, Adam; Beitelspacher, Lauren Skinner; … - In: Journal of Business Research 65 (2012) 7, pp. 929-936
This paper presents a study designed to examine outcomes of different workplace structures. Specifically, using a sample of 156 sales organizations, we review how sales force structure, eLearning, and technological tools can influence coordination and the level of customer orientation within an...
Persistent link: https://www.econbiz.de/10010869732
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Technological opportunism and firm performance: Moderating contexts
Chen, Chien-Wei; Lien, Nai-Hwa - In: Journal of Business Research 66 (2013) 11, pp. 2218-2225
Technological opportunism is a sense-and-respond capability of firms with respect to new technologies. This research examines the effect of technological opportunism on firm performance from the dynamic capabilities' perspective, and how such an effect depends on relevant firm and/or market...
Persistent link: https://www.econbiz.de/10010869756
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Market orientation in the context of SMEs: A conceptual framework
Raju, P.S.; Lonial, Subhash C.; Crum, Michael D. - In: Journal of Business Research 64 (2011) 12, pp. 1320-1326
A number of studies in the marketing literature have examined the construct of market orientation (MO). These studies generally show a positive link between MO and organizational performance. This paper examines MO specifically in the context of small and medium sized enterprises (SMEs). An...
Persistent link: https://www.econbiz.de/10010869805
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Performance or learning goal orientation: Implications for business performance
Che-Ha, Norbani; Mavondo, Felix T.; Mohd-Said, Saad - In: Journal of Business Research 67 (2014) 1, pp. 2811-2820
An organization's long-term effectiveness and efficiency reflect its learning goal or performance goal orientation. Goal orientation concepts originate in psychology of achievement motivation theory. Goal orientations drive the development and deployment of organizational capabilities, such as...
Persistent link: https://www.econbiz.de/10010869809
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Market orientation and communication methods in international strategic alliances
Shin, Jong-Kuk; Park, Min-Sook; Ingram, Rhea - In: Journal of Business Research 65 (2012) 11, pp. 1606-1611
This article discusses factors affecting the success of international strategic alliances, specifically market orientation and communication methods. The study empirically compares market orientation and methods of communication with strategically allied SMEs (small and medium enterprises) in...
Persistent link: https://www.econbiz.de/10010588281
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Global marketing strategy modeling of high tech products
Wu, Chih-Wen - In: Journal of Business Research 64 (2011) 11, pp. 1229-1233
This study considers the role of global marketing strategy and its relation to market orientation, international experience, and performance in the high tech products context. Knowledge of this important domain of global marketing strategy and performance remains limited. In this respect, the...
Persistent link: https://www.econbiz.de/10010573749