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Handbuch Produktmanagement : Strategieentwicklung — Produktplanung — Organisation — Kontrolle
Albers, Sönke - 2007 - 3., überarbeitete und erweiterte Auflage
-- Nutzenorientierte Produktgestaltung am Beispiel von Pkw -- Testmarktsimulation am Beispiel von Körperpflegemittel -- Markentransfer am …
Persistent link: https://www.econbiz.de/10013517453
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Low-tech Innovation : Competitiveness of the German Manufacturing Sector
Som, Oliver - 2015
Development of Qualification and Employment Structures in Non-R&D-Intensive Industry Sectors - The Case of Germany -- The Market … specific innovation strategies and management of non-R&D intensive firms in Germany. It discusses their future role in a …
Persistent link: https://www.econbiz.de/10014021352
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Innovation without R&D : Heterogeneous Innovation Patterns of Non-R&D-Performing Firms in the German Manufacturing Industry
Som, Oliver - 2012
Firms without research and development (R&D) have frequently been neglected by mainstream innovation research. The small number of existing studies provides only fragmented and sometimes even contradictory findings, because they assume that non-R&D-performing firms show a “typical”,...
Persistent link: https://www.econbiz.de/10014015704
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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
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Perceived design affordance of new products : scale development and validation
El Amri, Dhouha; Akrout, Houcine - In: Journal of business research : JBR 121 (2020), pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
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Understanding cross border innovation activities : the linkages between innovation modes, product architecture and firm boundaries
Meissner, Dirk; Burton, Nicholas; Galvin, Peter; … - In: Journal of business research : JBR 128 (2021), pp. 762-769
Persistent link: https://www.econbiz.de/10012494536
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The impact of the 2008 financial crisis on innovation : a dominant design perspective
Brem, Alexander; Nylund, Petra; Viardot, Eric - In: Journal of business research : JBR 110 (2020), pp. 360-369
Persistent link: https://www.econbiz.de/10012237864
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Design thinking for innovation : composition, consequence, and contingency
Nakata, Cheryl; Hwang, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 117-128
Persistent link: https://www.econbiz.de/10012288574