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Strategy antecedents of modes of entry into foreign markets
Pehrsson, Anders - In: Journal of business research : JBR 61 (2008) 2, pp. 132-140
Persistent link: https://www.econbiz.de/10003625139
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel; Baumgarth, Carsten; Henseler, Jörg - In: Journal of business research : JBR 114 (2020), pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
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Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao; Liang, Xiaoning; Moon, Hakil - In: Journal of business research : JBR 120 (2020), pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
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Perceived design affordance of new products : scale development and validation
El Amri, Dhouha; Akrout, Houcine - In: Journal of business research : JBR 121 (2020), pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
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Understanding cross border innovation activities : the linkages between innovation modes, product architecture and firm boundaries
Meissner, Dirk; Burton, Nicholas; Galvin, Peter; … - In: Journal of business research : JBR 128 (2021), pp. 762-769
Persistent link: https://www.econbiz.de/10012494536
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The impact of the 2008 financial crisis on innovation : a dominant design perspective
Brem, Alexander; Nylund, Petra; Viardot, Eric - In: Journal of business research : JBR 110 (2020), pp. 360-369
Persistent link: https://www.econbiz.de/10012237864
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Design thinking for innovation : composition, consequence, and contingency
Nakata, Cheryl; Hwang, Jiyoung - In: Journal of business research : JBR 118 (2020), pp. 117-128
Persistent link: https://www.econbiz.de/10012288574
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A configurational approach to network topology design for product innovation
Ozkan-Canbolat, Ela; Beraha, Aydin - In: Journal of business research : JBR 69 (2016) 11, pp. 5216-5221
Persistent link: https://www.econbiz.de/10011589677