Lindstädt, Nadine; Budzinski, Oliver - Institut für Volkswirtschaftlehre, Fakultät für … - 2012
& Budzinski (2011) argued from a theoretical viewpoint that industryspecific patterns exist that determine substitution or … evidence for some of the hypotheses. Whereas some industries showed clear substitution effects between internet display and … newspaper advertising, the majority of our hypotheses could be only partly rejected: newspaper substitution effects could be …