Der Beitrag referiert die Grundlagen der Theorie und Empirie der ökonomischen Analyse der Sportnachfrage mit einem Schwerpunkt auf der Zuschauernachfrage. Dabei werden unterschiedliche Einflussfaktoren auf die Zuschauernachfrage identifiziert und vor dem Hintergrund aktueller mikroökonomischer...

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called "binge-watching" gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that it...

Behavioral patterns in media consumption are changing. With the upcoming of video-on-demand platforms, so-called ‘binge-watching' gained broad awareness. To the best of our knowledge, this is the first economic analysis explicitly on binge-watching. We approach the phenomenon by arguing that...

This essay discusses two immanent challenges for competition policy in online e-commerce markets: the platform character and the role of personalized data. Both phenomena are briefly described from an economic perspective (section 2 and 3) with a focus on how they affect and change competition...

Eine Reihe von Autoren - vor allem im deutschsprachigen - Raum begründet die Notwendigkeit regulatorischer Eingriffe in Profisportmärkte damit, dass der Wettbewerb auf diesen Märkten systematisch versage. Als wesentliche Ursache für Wettbewerbsprobleme innerhalb dieser Ligen oder...

Smart Fitness bezeichnet die digitale Erfassung individualisierter Fitness- und Lifestyledaten mit Hilfe von Wearables, Smartwatches, Apps und anderen Instrumenten. Die so generierten Daten sind für eine Reihe von Akteure wie Sportartikelhersteller, Pharmaunternehmen, Arbeitgeber sowie...

There are numerous studies analyzing factors of success in media-broadcasted artistic contests, especially music competitions. However, one factor that is generally neglected in the literature is the quality of the artistic performances (i.e. "music quality"). In this paper, we approach this...

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

The markets for audiovisual content are subject to dynamic change. Where once "traditional" (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, markets display nowadays strong growth of different types of video-on-demand (VoD), i.e. nonlinear...

This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market...