Purpose: Information is often available to consumers through their social networks. Focusing on dairy consumers in India, this paper aims to present evidence of peer effects in consumers’ attitudes towards various food safety attributes and food safety practices. Design/methodology/approach:...

Purpose – This paper aims to study low adoption of modern technology for pearl millet in Rajasthan, India, from the perspective of social networks. The state has the lowest adoption of modern pearl millet seeds among Indian states. . In particular, this paper tries to identify the limitations...