We use unique and proprietary data from a large Fintech lender to analyze whether alternative data captured from an individual's mobile phone (mobile/social footprint) can substitute for traditional credit bureau scores. Variables that measure a borrowers' digital presence, such as the number...

We develop and implement a Bayesian Semi-parametric model of demand under inter-product competition that enables us to assess the respective contributions of branding hierarchy and inter-product similarity to explaining and predicting demand. To incorporate branding hierarchy effects, we use...