Knowledge management and relationship marketing are two significant management paradigms, but they emerge from distinct disciplinary traditions. Communication is at the heart of both paradigms, and concepts such as online communities, trust, knowledge sharing, loyalty and commitment are to be...

Considers the potential use of spreadsheets as decision‐support systems (DSS). Commences by considering the nature of DSS and the advantages and disadvantages of spreadsheets as DSS, and then proceeds to consider and illustrate some of the models that can be easily built with modern...