Molinillo, Sebastian; Muñoz-Leiva, Francisco; … - In: Industrial Management & Data Systems 118 (2018) 9, pp. 1766-1786
Purpose: The purpose of this paper is to empirically examine the factors that influence the acceptance and use of mobile casual games. Design/methodology/approach: A theoretical model is proposed based on the theory of reasonable action, the uses and gratifications theory, the network...