As global competitive forces begin to impact more and more on smaller enterprises, they may find themselves more limited in the approaches available to them to prepare for fundamental change. In‐depth case studies were analysed for 11 firms in the south‐west of England, of which eight were...

The introduction of a new computerised order processing system at Glaxo Pharmaceuticals made an enormous amount of production data available to the users of on‐line computer systems. To understand and act on this data effectively, it became increasingly evident that a wider understanding of...