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~isPartOf:"International journal of management reviews : IJMR"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
2
Individual actors and embeddedness in business-to-business interactions
Gonçalves, Sara Martins
;
Silva, Rui Vinhas da
; …
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011990753
Saved in:
3
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.
;
Gruber, Thorsten
;
Reppel, Alexander
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Saved in:
4
Special issue: IMP 2007 : exploiting the B2B knowledge network[: new perspectives and core concepts ; IMP 2007 Conference]
Naudé, Peter
(
contributor
)
-
IMP Group
-
2009
Persistent link: https://www.econbiz.de/10003871815
Saved in:
5
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
6
Perceptual gaps and similarities in buyer-seller dyadic relationships
Barnes, Bradley R.
;
Naudé, Peter
;
Mitchell, Paul
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 662-675
Persistent link: https://www.econbiz.de/10003483613
Saved in:
7
Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.
;
Naudé, Peter
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
Saved in:
8
Special issue: Sense-making and management in business networks
Naudé, Peter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976608
Saved in:
9
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
10
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
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