Narrow search
Showing 1 - 10 of 63
Cover Image
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Cover Image
Individual actors and embeddedness in business-to-business interactions
Gonçalves, Sara Martins; Silva, Rui Vinhas da; … - In: Industrial marketing management : the international … 76 (2019), pp. 181-191
Persistent link: https://www.econbiz.de/10011990753
Cover Image
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Cover Image
Special issue: IMP 2007 : exploiting the B2B knowledge network[: new perspectives and core concepts ; IMP 2007 Conference]
Naudé, Peter (contributor) - IMP Group - 2009
Persistent link: https://www.econbiz.de/10003871815
Cover Image
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Cover Image
Perceptual gaps and similarities in buyer-seller dyadic relationships
Barnes, Bradley R.; Naudé, Peter; Mitchell, Paul - In: Industrial marketing management : the international … 36 (2007) 5, pp. 662-675
Persistent link: https://www.econbiz.de/10003483613
Cover Image
Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.; Naudé, Peter; Mouzas, Stefanos - In: Industrial marketing management : the international … 39 (2010) 3, pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
Cover Image
Special issue: Sense-making and management in business networks
Naudé, Peter (contributor) - 2010
Persistent link: https://www.econbiz.de/10003976608
Cover Image
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Cover Image
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890