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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~person:"Bang, Nguyen"
~subject:"Marketing management"
~subject:"Supplier relationship management"
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Bang, Nguyen
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
International journal of technology management : IJTM
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Critical brand
innovation
factors (CBIF) : understanding
innovation
and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
2
Brand
innovation
and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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