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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Anabila, Peter"
~subject:"Markenführung"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of marketing communications
Journal of marketing
Journal of the Academy of Marketing Science
International journal of wine business research
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
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Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
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