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Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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Customer feedback metrics for marketing accountability
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021
Persistent link: https://www.econbiz.de/10012653774
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Wine tourism and hedonic experience : a motivation-based experiential view
Bruwer, Johan; Rueger-Muck, Edith - In: Tourism and hospitality research : THR 19 (2019) 4, pp. 488-502
Persistent link: https://www.econbiz.de/10012165739
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Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria; Lockshin, Lawrence S.; Louviere, … - In: Industrial marketing management : the international … 106 (2022), pp. 152-165
Persistent link: https://www.econbiz.de/10014226410