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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
~type_genre:"Collection of articles of several authors"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global marketing
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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