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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Huang, Haiyang"
~subject:"Firm performance"
~subject:"Viral marketing"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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