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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
~type:"book"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
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