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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Beverland, Michael B."
~type_genre:"Aufsatz in Zeitschrift"
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Beverland, Michael B.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of macromarketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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