//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Brasel, S. Adam"
~person:"Casidy, Riza"
~subject:"Business services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Business services
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Advertising effects
2
B-to-B-Marketing
2
Brand
2
Business-to-business marketing
2
Lieferantenmanagement
2
Markenartikel
2
Supplier relationship management
2
Werbewirkung
2
Advertising
1
Agency
1
Animation
1
Attention
1
B2B branding
1
Beziehungsmarketing
1
Brand attitude
1
Brand personality
1
Brand recall
1
Brand sensitivity
1
Commitment
1
Dienstleistungssektor
1
Fernsehwerbung
1
Freie Berufe
1
KMU
1
Logos
1
Memory
1
Nachhaltigkeit
1
Operational competence
1
Professional service firms
1
Professional services
1
Relationship marketing
1
Relationship quality
1
SME
1
Service brands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brasel, S. Adam
Casidy, Riza
Brown, Brian
1
Mohan, Mayoor
1
Nyadzayo, Munyaradzi W.
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->