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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Calantone, Roger J."
~person:"Gupta, Suraksha"
~person:"Homburg, Christian"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand management
9
Markenführung
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Markenimage
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Consumer behaviour
4
Konsumentenverhalten
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Brand
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Ankündigungseffekt
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Effective customer journey design
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Calantone, Roger J.
Gupta, Suraksha
Homburg, Christian
Ewing, Michael
2
Nyadzayo, Munyaradzi W.
2
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
2
Corporate reputation review : an international journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Effective customer journey
design
: consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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