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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.; Matanda, Margaret Jekanyika; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta; Dimitriu, Radu; Singh, Jaywant - In: Industrial marketing management : the international … 89 (2020), pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737