//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Giebelhausen, Michael D."
~person:"Huang, Haiyang"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Virales Marketing
2
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Brand identification
1
Brand sensitivity
1
Brand trust
1
Brand values
1
Business-to-business marketing
1
Complaining
1
Confidence
1
Customer value
1
Identity
1
Internet
1
Kundenwert
1
Lieferantenmanagement
1
Negative online word of mouth
1
Personality psychology
1
Persönlichkeitspsychologie
1
Self-brand connection
1
Social Web
1
Social web
1
Supplier relationship management
1
User-generated content
1
Value co-creation
1
Value creation
1
Vertrauen
1
Word of mouth
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Giebelhausen, Michael D.
Huang, Haiyang
Alcántara-Pilar, Juan Miguel
1
Anghelcev, George
1
Aravindakshan, Ashwin
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Botha, Elsamari
1
Brady, Michael K.
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Caigny, Arno de
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Coussement, Kristof
1
Gistri, Giacomo
1
Groeger, Lars
1
He, Jiaxun
1
Henkel, Laura
1
Hoornaert, Steven
1
Kietzmann, Jan
1
Meire, Matthijs
1
Pace, Stefano
1
Pitt, Christine S.
1
Pitt, Leyland F.
1
Plangger, Kirk A.
1
Rita, Paulo
1
Rodríguez-López, María Eugenia
1
Rojas-Lamorena, Álvaro J.
1
Santos, Zélia Raposo
1
Toporowski, Waldemar
1
Unnava, Vasu
1
Wilson, Andrew E.
1
Wu, Wanying
1
Yeh, Yi-hsin
1
İpek, İlayda
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of the Academy of Marketing Science
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
2
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->